/* ============================================================
   Qropublicidad — one-page site
   Tokens derived from the brand deck (logo ring gradient +
   slide accent colors): deep indigo, magenta, yellow, coral, pink.
   ============================================================ */

:root{
  --ink:        #1C1330;
  --ink-soft:    #4A3F5C;

  --purple-deep: #3E2769;
  --purple:      #6C398E;
  --magenta:     #9E318A;
  --pink:        #EC4899;
  --yellow:      #FCDC18;
  --coral:       #F2665B;

  --bg:          #F6F4F8;
  --surface:     #FFFFFF;
  --line:        #E7E1EE;

  --grad-brand: linear-gradient(115deg, var(--purple-deep) 0%, var(--magenta) 55%, var(--yellow) 100%);
  --grad-brand-soft: linear-gradient(135deg, rgba(62,39,105,.08), rgba(158,49,138,.08));

  --font-display: "Baloo 2", ui-rounded, "Segoe UI", sans-serif;
  --font-body: "Plus Jakarta Sans", -apple-system, "Segoe UI", sans-serif;

  --radius-lg: 28px;
  --radius-md: 18px;
  --radius-sm: 12px;

  --shadow-card: 0 20px 40px -24px rgba(62,39,105,.35);
  --shadow-lift: 0 26px 50px -20px rgba(62,39,105,.45);

  --ease: cubic-bezier(.22,1,.36,1);
}

*, *::before, *::after{ box-sizing: border-box; }
html{ scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce){
  html{ scroll-behavior: auto; }
  *, *::before, *::after{ animation-duration: .001ms !important; animation-iteration-count: 1 !important; transition-duration: .001ms !important; scroll-behavior: auto !important; }
}

body{
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

h1, h2, h3{
  font-family: var(--font-display);
  color: var(--ink);
  margin: 0;
  line-height: 1.1;
  letter-spacing: .2px;
}

p{ margin: 0; }
ul{ margin: 0; padding: 0; list-style: none; }
a{ color: inherit; text-decoration: none; }
img{ max-width: 100%; display: block; }
svg{ width: 100%; height: 100%; fill: none; stroke: currentColor; stroke-width: 1.7; stroke-linecap: round; stroke-linejoin: round; }

.skip-link{
  position: absolute; left: -9999px; top: 0;
  background: var(--ink); color: #fff; padding: 12px 18px; border-radius: 0 0 10px 0; z-index: 999;
}
.skip-link:focus{ left: 0; }

:focus-visible{ outline: 3px solid var(--magenta); outline-offset: 3px; border-radius: 4px; }

.wrap{
  width: min(1180px, 100% - 48px);
  margin-inline: auto;
}

/* ---------- buttons ---------- */
.btn{
  display: inline-flex; align-items: center; justify-content: center;
  padding: 15px 30px;
  border-radius: 999px;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: .98rem;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease), background .35s var(--ease), color .35s var(--ease);
  white-space: nowrap;
}
.btn-primary{
  background: var(--grad-brand);
  background-size: 160% 160%;
  background-position: 0% 50%;
  color: #fff;
  box-shadow: var(--shadow-card);
}
.btn-primary:hover{ background-position: 100% 50%; transform: translateY(-2px); box-shadow: var(--shadow-lift); }
.btn-ghost{
  background: transparent;
  color: var(--purple-deep);
  border: 2px solid var(--line);
}
.btn-ghost:hover{ border-color: var(--purple); background: #fff; transform: translateY(-2px); }
.btn-small{ padding: 10px 22px; font-size: .88rem; }
.btn-large{ padding: 18px 38px; font-size: 1.05rem; margin-top: 40px; }

/* ---------- header ---------- */
.site-header{
  position: sticky; top: 0; z-index: 100;
  background: rgba(246,244,248,.7);
  backdrop-filter: blur(14px) saturate(140%);
  -webkit-backdrop-filter: blur(14px) saturate(140%);
  border-bottom: 1px solid transparent;
  transition: border-color .3s ease, background .3s ease;
}
.site-header.is-scrolled{
  background: rgba(246,244,248,.92);
  border-bottom-color: var(--line);
}
.header-inner{
  display: flex; align-items: center; gap: 28px;
  padding: 16px 0;
}
.brand{ display: flex; align-items: center; gap: 10px; margin-right: auto; }
.brand-mark{ width: 40px; height: 40px; object-fit: contain; }
.brand-word{
  font-family: var(--font-display); font-weight: 700; font-size: 1.28rem;
  background: var(--grad-brand);
  -webkit-background-clip: text; background-clip: text; color: transparent;
}
.main-nav{ display: flex; align-items: center; gap: 30px; }
.main-nav a{
  font-weight: 600; font-size: .95rem; color: var(--ink-soft);
  position: relative; padding: 4px 0;
}
.main-nav a::after{
  content: ""; position: absolute; left: 0; right: 100%; bottom: -2px; height: 2px;
  background: var(--grad-brand); transition: right .3s var(--ease);
}
.main-nav a:hover{ color: var(--ink); }
.main-nav a:hover::after{ right: 0; }

.nav-toggle{
  display: none; flex-direction: column; justify-content: center; gap: 5px;
  width: 42px; height: 42px; border-radius: 10px; border: 1px solid var(--line);
  background: #fff; cursor: pointer;
}
.nav-toggle span{ width: 20px; height: 2px; background: var(--ink); margin-inline: auto; transition: transform .3s ease, opacity .3s ease; }

@media (max-width: 900px){
  .nav-cta{ display: none; }
  .main-nav{
    position: fixed; inset: 74px 16px auto 16px;
    background: #fff; border-radius: var(--radius-md);
    flex-direction: column; align-items: flex-start; gap: 4px;
    padding: 14px; box-shadow: var(--shadow-lift);
    transform: translateY(-14px); opacity: 0; visibility: hidden;
    transition: transform .3s var(--ease), opacity .3s var(--ease), visibility .3s;
  }
  .main-nav.is-open{ transform: translateY(0); opacity: 1; visibility: visible; }
  .main-nav a{ width: 100%; padding: 12px 10px; border-radius: 10px; }
  .main-nav a:hover{ background: var(--bg); }
  .nav-toggle{ display: flex; }
}
.nav-toggle[aria-expanded="true"] span:nth-child(1){ transform: translateY(7px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2){ opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3){ transform: translateY(-7px) rotate(-45deg); }

/* ---------- hero ---------- */
.hero{
  position: relative;
  padding: 96px 0 70px;
  overflow: clip;
}
.hero-dots{
  position: absolute; inset: 0; z-index: 0; pointer-events: none;
  background-image: radial-gradient(var(--pink) 2.5px, transparent 2.5px);
  background-size: 26px 26px;
  -webkit-mask-image: radial-gradient(560px 420px at 14% 18%, #000 0%, transparent 70%);
  mask-image: radial-gradient(560px 420px at 14% 18%, #000 0%, transparent 70%);
  opacity: .55;
}
.hero-orbit{
  position: absolute; right: -6%; top: 50%; translate: 0 -50%;
  width: min(620px, 60vw); aspect-ratio: 1; z-index: 0; pointer-events: none;
}
.orbit-ring{
  position: absolute; inset: 0; border-radius: 50%;
  background: conic-gradient(from 200deg, var(--purple-deep), var(--magenta) 45%, var(--yellow) 70%, transparent 78%, transparent 100%);
  -webkit-mask: radial-gradient(farthest-side, transparent calc(100% - 46px), #000 calc(100% - 45px));
  mask: radial-gradient(farthest-side, transparent calc(100% - 46px), #000 calc(100% - 45px));
  animation: spin 50s linear infinite;
  opacity: .9;
}
.orbit-dot{ position: absolute; border-radius: 50%; background: var(--purple-deep); animation: spin 50s linear infinite; }
.orbit-dot-a{ width: 9%; height: 9%; right: 8%; top: 34%; }
.orbit-dot-b{ width: 13%; height: 13%; right: 1%; top: 44%; background: var(--purple); }
@keyframes spin{ to{ transform: rotate(360deg); } }

.hero-inner{ position: relative; z-index: 1; }
.hero-copy{ max-width: 640px; }
.eyebrow{
  font-weight: 700; font-size: .82rem; letter-spacing: .14em; text-transform: uppercase;
  color: var(--magenta); margin-bottom: 18px; display: block;
}
.eyebrow-light{ color: var(--yellow); }

.hero-title{
  font-size: clamp(2.4rem, 5.4vw, 4.1rem);
  font-weight: 700;
  margin-bottom: 24px;
}
.text-gradient{
  background: var(--grad-brand);
  -webkit-background-clip: text; background-clip: text; color: transparent;
}
.hero-sub{
  font-size: 1.14rem; color: var(--ink-soft); max-width: 52ch; margin-bottom: 38px;
}
.hero-actions{ display: flex; gap: 16px; flex-wrap: wrap; }

.scroll-cue{
  position: absolute; left: 50%; bottom: 18px; translate: -50% 0;
  width: 26px; height: 42px; border: 2px solid var(--line); border-radius: 999px;
}
.scroll-cue span{
  position: absolute; left: 50%; top: 8px; translate: -50% 0;
  width: 4px; height: 8px; border-radius: 999px; background: var(--magenta);
  animation: cue 1.8s ease-in-out infinite;
}
@keyframes cue{ 0%,100%{ top: 8px; opacity: 1;} 60%{ top: 20px; opacity: 0; } }
@media (max-width: 700px){ .scroll-cue{ display: none; } }

@media (max-width: 780px){
  .hero{ padding-top: 64px; }
  .hero-orbit{
    width: 170px; right: -55px; top: -46px; translate: 0 0;
    opacity: .45;
  }
}

/* ---------- marquee ---------- */
.marquee{
  background: var(--purple-deep);
  overflow: hidden;
  padding: 16px 0;
}
.marquee-track{
  display: flex; gap: 18px; white-space: nowrap; width: max-content;
  font-family: var(--font-display); font-weight: 600; font-size: 1.02rem;
  color: rgba(255,255,255,.92);
  animation: marquee 32s linear infinite;
}
.marquee-track span:nth-child(2n){ color: var(--yellow); font-weight: 700; }
@keyframes marquee{ to{ transform: translateX(-50%); } }

/* ---------- sections shared ---------- */
.section{ padding: 108px 0; }
.section-tint{ background: linear-gradient(180deg, var(--surface), #FBFAFC); }
.section-head{ max-width: 640px; margin-bottom: 56px; }
.section-title{ font-size: clamp(1.7rem, 3vw, 2.35rem); font-weight: 700; }

.section-grid{
  display: grid; grid-template-columns: 1.05fr .95fr; gap: 70px; align-items: center;
}
.section-grid--reverse{ grid-template-columns: .95fr 1.05fr; }
.section-copy{ max-width: 560px; }
.section-text{ font-size: 1.06rem; color: var(--ink-soft); margin: 22px 0 30px; }

.tag-list{ display: flex; flex-wrap: wrap; gap: 10px; }
.tag-list li{
  font-weight: 700; font-size: .86rem;
  padding: 9px 16px; border-radius: 999px;
  background: var(--grad-brand-soft); color: var(--purple-deep);
  border: 1px solid var(--line);
}

@media (max-width: 900px){
  .section-grid, .section-grid--reverse{ grid-template-columns: 1fr; gap: 40px; }
  .section-grid--reverse{ direction: ltr; }
}

/* ---------- nosotros visual ---------- */
.section-visual{ position: relative; height: 420px; }
.stack-card{
  position: absolute; background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--radius-md); box-shadow: var(--shadow-card);
  padding: 22px; transition: transform .4s var(--ease);
}
.section-visual:hover .stack-card{ transform: translateY(-4px); }
.stack-card-1{
  top: 0; left: 6%; width: 62%; display: flex; gap: 10px;
}
.swatch{ width: 100%; aspect-ratio: 1; border-radius: 10px; }
.swatch-purple{ background: var(--purple-deep); }
.swatch-magenta{ background: var(--magenta); }
.swatch-yellow{ background: var(--yellow); }
.swatch-coral{ background: var(--coral); }
.stack-card-2{
  bottom: 46%; right: 2%; width: 58%;
  display: flex; align-items: center; gap: 14px;
  color: var(--magenta);
}
.stack-card-3{
  bottom: 0; left: 18%; width: 60%;
  display: flex; align-items: center; gap: 14px;
  color: var(--purple);
}
.stack-icon{ width: 30px; height: 30px; flex: none; }
.stack-card-2 p, .stack-card-3 p{ font-weight: 700; color: var(--ink); font-size: .95rem; }

/* ---------- arc dividers ---------- */
.arc-divider{ line-height: 0; color: var(--purple); opacity: .35; }
.arc-divider svg{ width: 100%; height: 40px; stroke-width: 2.4; }
.arc-divider--flip{ transform: scaleY(-1); }

/* ---------- services ---------- */
.cards-grid{
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 26px;
}
.service-card{
  background: var(--surface); border: 1px solid var(--line);
  border-radius: var(--radius-md); padding: 32px 28px;
  transition: transform .35s var(--ease), box-shadow .35s var(--ease), border-color .35s var(--ease);
}
.service-card:hover{ transform: translateY(-6px); box-shadow: var(--shadow-card); border-color: transparent; }
.service-icon{
  display: inline-flex; align-items: center; justify-content: center;
  width: 52px; height: 52px; border-radius: 14px; padding: 12px; margin-bottom: 20px;
}
.service-icon svg{ width: 100%; height: 100%; }
.icon-purple{ background: rgba(62,39,105,.1); color: var(--purple-deep); }
.icon-magenta{ background: rgba(158,49,138,.1); color: var(--magenta); }
.icon-yellow{ background: rgba(252,220,24,.18); color: #a17e00; }
.icon-coral{ background: rgba(242,102,91,.12); color: var(--coral); }
.icon-pink{ background: rgba(236,72,153,.12); color: var(--pink); }
.service-card h3{ font-size: 1.12rem; font-weight: 700; margin-bottom: 10px; }
.service-card p{ color: var(--ink-soft); font-size: .96rem; }

@media (max-width: 980px){ .cards-grid{ grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 620px){ .cards-grid{ grid-template-columns: 1fr; } }

/* ---------- mision / vision ---------- */
.mv-grid{ display: grid; grid-template-columns: 1fr 1fr; gap: 26px; }
.mv-card{
  border-radius: var(--radius-lg); padding: 52px 42px; color: #fff;
  position: relative; overflow: hidden;
}
.mv-card--mision{ background: linear-gradient(150deg, var(--purple-deep), var(--magenta)); }
.mv-card--vision{ background: linear-gradient(150deg, var(--magenta), var(--coral) 85%); }
.mv-text{ font-size: 1.2rem; line-height: 1.55; margin-top: 18px; font-weight: 500; }
@media (max-width: 820px){ .mv-grid{ grid-template-columns: 1fr; } .mv-card{ padding: 40px 30px; } }

/* ---------- valores ---------- */
.values-grid{ display: grid; grid-template-columns: repeat(4, 1fr); gap: 22px; }
.value-card{
  border-radius: var(--radius-md); padding: 30px 24px; color: #fff;
  transition: transform .35s var(--ease);
}
.value-card:hover{ transform: translateY(-6px); }
.value-card--a{ background: var(--purple-deep); }
.value-card--b{ background: var(--magenta); }
.value-card--c{ background: var(--coral); }
.value-card--d{ background: #cf9a0e; }
.value-icon{ width: 34px; height: 34px; display: block; margin-bottom: 20px; opacity: .95; }
.value-card h3{ color: #fff; font-size: 1.06rem; margin-bottom: 10px; }
.value-card p{ font-size: .92rem; color: rgba(255,255,255,.88); }

@media (max-width: 980px){ .values-grid{ grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px){ .values-grid{ grid-template-columns: 1fr; } }

/* ---------- contacto ---------- */
.contact{
  position: relative; overflow: clip;
  background: var(--purple-deep);
  padding: 120px 0;
  color: #fff;
  text-align: center;
}
.contact-orbit{
  position: absolute; inset: 0; z-index: 0;
  background: radial-gradient(700px 500px at 85% 0%, rgba(252,220,24,.18), transparent 60%),
              radial-gradient(600px 460px at 8% 100%, rgba(236,72,153,.24), transparent 60%);
}
.contact-inner{ position: relative; z-index: 1; display: flex; flex-direction: column; align-items: center; }
.contact-title{ font-size: clamp(1.9rem, 4vw, 2.7rem); font-weight: 700; max-width: 720px; margin: 14px auto 0; color: #fff; }
.contact-sub{ font-size: 1.08rem; color: rgba(255,255,255,.78); margin-top: 18px; }

.contact-cards{
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px;
  width: 100%; margin-top: 52px;
}
.contact-card{
  display: flex; align-items: center; gap: 16px; text-align: left;
  background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.14);
  border-radius: var(--radius-md); padding: 22px;
  transition: background .3s ease, transform .3s var(--ease);
}
a.contact-card:hover{ background: rgba(255,255,255,.12); transform: translateY(-4px); }
.contact-icon{
  width: 46px; height: 46px; flex: none; padding: 11px; border-radius: 12px;
  background: rgba(255,255,255,.12); color: var(--yellow);
}
.contact-card strong{ display: block; font-size: .82rem; text-transform: uppercase; letter-spacing: .07em; color: rgba(255,255,255,.65); font-weight: 700; }
.contact-card em{ display: block; font-style: normal; font-weight: 700; margin-top: 4px; font-size: 1rem; word-break: break-word; }

@media (max-width: 820px){ .contact-cards{ grid-template-columns: 1fr; } }

/* ---------- footer ---------- */
.site-footer{ padding: 40px 0; }
.footer-inner{
  display: flex; align-items: center; justify-content: space-between; gap: 16px; flex-wrap: wrap;
  color: var(--ink-soft); font-size: .88rem;
}
.brand--footer .brand-word{ font-size: 1.05rem; }

/* ---------- reveal on scroll ---------- */
.reveal{
  opacity: 0; transform: translateY(24px);
  transition: opacity .7s var(--ease), transform .7s var(--ease);
}
.reveal.is-visible{ opacity: 1; transform: translateY(0); }
@media (prefers-reduced-motion: reduce){
  .reveal{ opacity: 1; transform: none; transition: none; }
}